Property owners near Chandler, AZ (or anywhere else for that matter) never want to deal with vacancies. After all, any time your investment property is empty, you lose money. But the truth is that vacant properties are a part of the rental property business. And dealing with them is your responsibility.
That said, you don’t have to let vacancies ruin your path to financial freedom.
You can do many things to fill your vacant rental property so you can start collecting rent again. One of the best ways to do just that is to focus on how you advertise your vacant property.
If you do it right, you’ll not only attract a lot of prospective tenants. But more than that, you’ll attract the kind of tenants you want to place in your property.
Today we’re going to share some advertising tips you or your Chandler property management company can do to fill your vacant rental.
People want to know what your vacant property looks like before reaching out with interest. That’s where high-quality photos of your rental property come in handy.
Here’s how to take photos of your investment property:
In the end, people are visual by nature and want to make sure the home they lease from you has the appeal they want.
Many property management companies near Chandler, AZ advertise their vacant listings online. Though they likely have many resources to promote vacant properties, having a dedicated website is one of the best.
A website that showcases vacant properties can provide prospective tenants with things like:
A property management company’s website will also help convince tenants they want to lease from you in other ways. For example, valuable blog content and a list of services provided can be appealing. Plus, the tenant portal, which makes paying rent easy, is something many tenants look for.
A properly designed website can attract tenants looking to lease from landlords like yourself.
Many landlords and property management companies near Chandler are not using social media as they should.
But there is something to be said about the 69% of real estate agents that use Facebook “because it works.”
With Facebook, you can post highly targeted messages to renters within a certain radius. Plus, you can encourage your friends and family to share your property ads to expand your reach.
Also, you can use video platforms like YouTube to share video footage of your vacant property.
In fact, 86% of people admit watching video content to learn about a specific community that they want to live in. You can tap into this behavior and show people the home they’d like to live in too.
And don’t forget the highly visual social media network Instagram. Using this platform to share information about your vacant property is a great way to reach a bigger tenant pool. It will likely help you lease your property fast too.
It’s not enough to only have your vacancy advertised on one dedicated website. You or your property manager must be available across multiple channels such as:
No matter where you advertise your vacant property, make sure to include a few different methods tenants can use to get in touch. The more available you or your property manager are, the more tenants you can screen to fill your vacancy. This equates to a lower vacancy rate and higher quality tenants.
Incentives are another unique advertising tip that can get you positive results. After all, people love free stuff.
Here are some different ways you can offer an incentive to fill your vacant rental property:
It might seem counter-intuitive to offer incentives to tenants who agree to lease from you right away or those who help you place a tenant in your property. But trust us, it’ll be worth not having to go months without a steady cash flow.
Vacancies are a part of being a landlord. But if you focus on your advertising strategies, the time your rental property stays vacant will lessen.
Are you looking for qualified property management companies near Chandler, AZ?
At Stratton Vantage Property Management, we understand that vacancies are a costly expense for property owners. That’s why we take it upon ourselves to ensure vacancy rates stay low and tenant satisfaction stays high, at all times.
With a 28-day vacancy turnaround time, you can trust you won’t lose money due to an empty rental property. On top of that, you can be sure that your rental property will be advertised with maximum online exposure. Plus, only the highest quality tenants will be considered.
So, let us help you succeed as a landlord, so you can move forward with the life you’ve always dreamed of living.
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